VSCO Favourite presets

Well thank you there, VSCO! See here the collection. I’m often asked about my photo editing. Most of it happens in Lightroom (will show you later), but there is one particular app I use on iPhone as well: VSCO. It has the basic tweaking tools, but most importantly, super smooth filters! Here is an example of my favourite filters: A7, A8 and …

Instagram Case Study: Pyhä

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made a post in Instagram (not related to the campaign itself). Nevertheless, it became one of the highlights of the trip: Link to post page The picture went viral in Instagram: Nearly two hundred featured re-posts with a massive 55 million follower …