Instagram Case Study: Pyhä

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made a post in Instagram (not related to the campaign itself). Nevertheless, it became one of the highlights of the trip: Link to post page The picture went viral in Instagram: Nearly two hundred featured re-posts with a massive 55 million follower …

Featured by Instagram

In Autumn 2016 we were on a roadtrip in Northern Norway with @teppotirkkonen, @rikyla and @henriksainio. Driving around and climbing up the mountains near fjords is super fun. Weather conditions are not always the sunniest, but that’s just a matter of attitude! In the end of the trip I received a message: Yep! My biggest feature was about to happen!