Instagram Case Study: Pyhä

Joonas Akseli Linkola Blog 0 Comments

In winter 2016 I conducted a social media marketing campaign for the Finnish ski resort Pyhä. Beside the campaign I made a post in Instagram (not related to the campaign itself). Nevertheless, it became one of the highlights of the trip: Link to post page The picture went viral in Instagram: Nearly two hundred featured re-posts with a massive 55 million follower …